diff --git a/roles/loki/files/loki.yaml b/roles/loki/files/loki.yaml
index 7079eb2bcf5fbd2cc4d5568515325909d08f49a9..7b14eb1bf68de84ec1613ecc74314972f526a6eb 100644
--- a/roles/loki/files/loki.yaml
+++ b/roles/loki/files/loki.yaml
@@ -47,3 +47,6 @@ limits_config:
   max_query_series: 10000
   retention_period: 31d
   max_query_lookback: 31d
+
+analytics:
+  reporting_enabled: false