We had a GeoIP mirror in the past based on nginx and its GeoIP module, but it didn't perform very well, due to the high latency (asking a central server for the package and then redirected to the closest mirror).
One of the reasons for offering this service, is so we can relieve mirror.pkgbuild.com which is burning a ton of traffic (50TB/month), likely due to it being the default mirror in our Docker image. Another reason is so we can offer a link to our arch-boxes images in libosinfo (used by gnome-boxes, virt-install and virt-manager), with good enough performance for most users.
This time we take a different approach and use a DNS based solution, which means the latency penalty is only paid once (the first DNS request). The downside is that the mirrors must have a valid certificate for the same domain name, which makes using third-party mirrors a challenge. So for now, we are just using the sponsored mirorrs controlled by the DevOps team.
Fix #101 (closed)